Modern living room with large windows, gray sofa, brown chairs, wooden coffee table, and plants.
Living room with green sofa, various pillows, black, white, and grey rug, side table with decorative objects, bookshelf, and large potted plant.
A modern living room with a white sofa, a white armchair, a round coffee table, and a beige area rug. Decor includes beige pillows, a blanket, wall mirrors, a floor lamp, a woven basket, and a vase with dried pampas grass.

YOUR home DESERVES MORE THAN A LISTING. IT DESERVES A strategy.

I’m Euan Williams, a personal estate agent based in Totteridge & Whetstone. I work with a small number of homeowners at any one time, so when you work with me, you get my full attention, my personal number, and my commitment to delivering the best possible result.

Let's talk
Modern lobby with a beige sofa and brown pillows, large windows, black vertical wall panels, and a concrete wall. A coffee table with magazines is in front of the sofa.

ONE PERSON. FROM FIRST conversation TO HANDING OVER THE keys.

Most agencies will charm you at the market appraisal, then hand you to a negotiator, then a sales progressor, then tell you to drop your keys at the office on moving day, while you’re juggling a removal van, two kids, and a million things to think about.

That’s not how I work.

When you sell with me, I’m there at every stage. I’ll be the person who answers your WhatsApp when you’re anxious about an offer. And I’ll be the one standing on your doorstep on completion day to take your keys, so you don’t have to worry about a thing.

Minimalist indoor space with a low wooden table, round woven cushions, and a decorative leafless branch in a vase, near a large circular window.

Most agencies will charm you at the market appraisal, then hand you over to a negotiator, then a sales progressor, then tell you to drop your keys at the office on moving day, while you’re juggling a removal van, two kids, and a million things to think about.

That’s not how I work.

When you sell with me, I’m there at every stage. I’ll be the person who answers your WhatsApp at 8pm when you’re anxious about an offer. And I’ll be the one standing on the doorstep on completion day to take your keys, so you don’t have to worry about a thing.

Bright living room with large arched windows, white brick fireplace, wooden ceiling beams, modern chandelier, and cozy furniture including a white sofa, armchair, and coffee table.

WHY CHOOSE ME

Living room with a gray armchair, a wooden cabinet topped with potted plants and a white lamp, a window letting in sunlight, and a stack of magazines on a small yellow side table.

ONE PERSON. FROM FIRST CONVERSATION TO HANDING OVER THE KEYS.

A man in a blue suit, white shirt, and dark green tie sitting on a vintage-style armchair in a well-decorated room with a gray sofa, a lamp, and artwork on the wall.

A different KIND OF ESTATE AGENT

I spent years working at some of the most respected agencies in the country, including serving as a director at Savills, handling significant transactions across St. John’s Wood, Hampstead, Maida Vale, and Regent’s Park.

I was good at the job. But I kept hitting the same ceiling, too many clients, not enough time to do right by any of them.

So I built something different. Low volume. High touch. A business where every client gets the experience they actually deserve when they’re selling one of the most valuable things they own.

More About Me

Featured Properties

  • Living room with two green velvet sofas, a black coffee table, a black textured accent wall, a large windows with black curtains, and a balcony outside.

    Badgers Croft, Totteridge, N20

    £1,000,000 — Learn more

  • Living room with green walls, a fireplace, bookshelves, a flat-screen TV, a large window with curtains, a red sofa with a matching ottoman, a beige sofa, a round wooden coffee table, and a colorful rug.

    Woodgrange Avenue, North Finchley, N12

    £900,000 — Learn more

  • A modern kitchen and living space with beige cabinets, pink appliances, a round table with a pink tablecloth, a blue chair, a large pink bouquet of lilies, and a velvet pink sofa with colorful throw pillows. The room features sloped ceilings with built-in TVs and a window with a pink shade, brick wall, and wooden floor.

    High Road, Whetstone, N20

    £450,000 - Learn more

  • Living room with beige sofa, round wooden coffee table, wall-mounted flat-screen TV, bookshelves, indoor potted plants, and large windows with white curtains.

    Royal Engineer's Way, Mill Hill, NW7

    £400,000 — Learn more

  • Randolph Avenue, Little Venice, W9

    £650,000 - Learn more

Don’t just take our word for it

  • He is responsive, helpful and kind. We would really recommend working with Euan.

    “Euan is a really friendly and conscientious agent. From his initial approach (having noticed we weren’t getting very far with one of the big high street names…) to exchange, he has been a really great support. He is responsive, helpful and kind. We would really recommend working with Euan. He’s a professional who defies the negative stereotypes that exist in this industry!! Thank you, Euan! ☺️”

    — Sabrina

  • Euan was excellent to work with and extremely professional - communication

    “The easiest time finding a rental property to date. Euan was excellent to work with and extremely professional - communication was fantastic and quick throughout, negotiation was very smooth and the whole process was a dream. Euan is also really friendly and approachable, so would wholeheartedly recommend him to anyone looking to rent a property. Thank you!”

    — Steff James

  • I would highly recommend Euan and look forward to working with him again in the future.

    “Euan helped me find a property, which was exactly what I wanted. His communication was fantastic throughout and he went above and beyond to make sure the process was as simple as possible for me, which I really appreciated. I would highly recommend Euan and look forward to working with him again in the future.”

    — Rachel McAteer

FAQS

  • Only a select handful. This ensures every client receives dedicated attention rather than being one of many listings.

  • It’s a strategic review of your home to highlight the emotional and lifestyle elements that will resonate most with your ideal buyer.

  • Yes. I guide you on how to present your home so it feels polished, inviting, and aligned with buyer expectations.

  • Absolutely. High-quality editorial photography is essential to create a strong first impression and stop buyers mid-scroll.

  • Your home will be promoted across major property portals, targeted buyer databases, and through a tailored marketing strategy.

  • Timelines vary depending on market conditions, but the focus is always on achieving the best result rather than rushing the sale.

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One person. Start to finish. No handovers. The problem with most estate agencies isn't the agents. It's the handovers. Here's how a typical sale runs at a corporate or high street agency. You meet the valuer. They're charming, knowledgeable, and n
As a personal estate agent, it’s always great to hear such feedback. I thoroughly enjoyed working with this buyer, and I'm delighted to hear they were happy with the service. #totteridgeandwhetstone #whetstone #n20 #personalestateagent #tau
If your home is going on the market this month, the next four weeks will tell you everything. May is the busiest time of the year in the property market. Buyers are out, the gardens look their best, and the longer days do half the marketing for you.

THINKING OF selling IN THE NEXT six MONTHS?

Have a conversation with me before you commit to anything. No obligation, no pressure, just honest advice from someone who knows this market inside out.

Get in touch